About us

8D Technologies, a member of the Motivate family, is a world leader in the development of the most innovative, intelligent wireless, Machine-to-Machine (M2M), multi-function point of sale (POS) solutions. Our unique solar-powered urban transportation management and payment solutions include bike share systems deployed on four continents.

The driving force behind the launch of several successful bike share systems and innovations, 8D is renowned for designing and developing highly effective management and payment platforms, and is currently in operation in 11 cities across the world.

8D’s technological backbone has been successfully powering bike share systems since 2008, when North America’s first large-scale bike share was launched in Montreal, Canada. Deployments across the USA, Canada, Australia and in the United Kingdom followed suit using 8D’s robust technology.

Since 2014, we’ve deployed our own next generation bike share solution that includes equipment in New York City, Jersey City, Washington D.C. area, Boston area, and in Abu Dhabi (UAE) where they continue to actively operate.


Founded in 1996 and part of the Motivate family since 2017, 8D Technologies is a world leader in the development of the most advanced, intelligent wireless, Machine-to-Machine (M2M), multi-function point of sale (POS) solutions, based in Montreal, Canada.

8D’s solution features real time wireless payment, remote management and monitoring of all terminal functions in wired and wireless environments. 8D has developed numerous point of sale solutions for Canadian, U.S., European, and Australian clients, as well as ones in the Middle East. 8D’s unique management and payment platforms include widely praised bike share systems across four continents, and is based on its award-winning city parking system, 8D APMS™.

Our 100% solar-powered wireless terminals can manage both street parking and bike share services from a single network of user-friendly pay stations, one that can also easily integrate with existing public transit systems.

In 2002, 8D developed and commercialized its Automated Parking Management System (8D APMS) that included the Parking Locator application used for enforcement. 8D APMS was honored with the Duke’s Choice Award in 2004 from Sun Microsystems as being one of the world’s most advanced parking payment solution.

In 2008, as the technology partner of Public Bike System Company (PBSC), 8D developed in industry record time, a complete solution for BIXI bike share rentals that was inaugurated in 2009.

By 2010, 8D’s hardware and software technologies formed the backbone some of the most popular the bike share systems worldwide with deployments in USA (Washington DC/Arlington; Boston; Minneapolis; Pullman, WA (Washington State University)), Canada (Montreal, Toronto, Ottawa/Gatineau, Québec City (Dominion Hotel)), Australia (Melbourne), and in the United Kingdom (London).

Bike share and parking operators using 8D’s technology have received prestigious awards and mentions:

  • BIXI received the 2009 Gold Edison Award in Energy & Sustainability and named on Time Magazine’s list of 50 Best Inventions of the Year in 2008
  • Transport for London was awarded the Brit Insurance Transport Award in 2011 for Barclays Cycle Hire
  • Stationnement de Montréal, Montreal’s parking authority, was awarded the prestigious 2007 Award of Merit from the International Parking Institute for Innovation in a parking operation or program
  • 8D Technologies ranked 28th in the prestigious Deloitte Technology Fast 50™ (its annual list of the 50 fastest growing technology companies in Canada) and 217th in Deloitte Technology Fast 500™ (its annual list of the 500 fastest growing companies in technology, media, telecommunications, life sciences and clean technology in Canada and the United States) in 2016, having also previously ranked in 2011
  • 8D Technologies, member of the Motivate family, wins the the prestigious 2017 Mercuriades award for excellence in web and mobile technology development for the development of the OPUS for BIXI transit integration.

In 2009, 8D developed and launched Spotcycle, a mobile application for smart phones that facilitates bike share travels, providing instant information access to the location of bike stations and the availability of bikes and bike docks. Initially an application for users of the BIXI bike share systems, Spotcycle has since evolved to include a multitude of bike share systems worldwide, a demonstration of 8D’s strength in the capability to offer innovative and modular products in a constantly evolving market.

As a natural progression, 8D began producing its own complete bike share solution in 2012, with new bike stations, technology and equipment, introducing them on the market in 2014. Paired with our rock-solid back-office software, 8D also became a highly reliable equipment vendor for complete turn-key bike share solution.

This complete turnkey solution was debuted in Seattle (WA) and Abu Dhabi (UAE) in 2014. From then, it was the core of expansions in for Boston (MA), Minneapolis (MN), New York City (NY), Jersey City (NJ), Washington D.C. area, and Abu Dhabi from 2015 through 2017.

8D’s experience and track record is truly unique and the numbers speak for themselves. 8D has handled over 130 million payment transactions with their secure, PCI-compliant payment-processing platform. Over 28 million bike share trips have been managed through this same software. There are over 4,000 terminals and 30,000 bikes running off the 8D platform worldwide, and the back office has an unparalleled up-time.


8D Technologies is proud to work with our clients from four continents as well as our partners.

Together as a team, we support and operate the most successful, cost-effective and efficient parking and bike share solutions among all solutions implemented worldwide.


Jay Walder

Jay Walder

President and CEO, 8D Technologies Inc.

Jay Walder has more than 30 years of international experience in public transportation, including senior roles at three of the world’s largest transit systems.

Most recently, Walder was the Chief Executive Officer of the MTR Corporation in Hong Kong. MTR is regarded as one of the world’s leading railway operators, with an integrated approach to rail transport and property. Walder led the company to build on its success in its home base of Hong Kong with a growing portfolio of rail and property related operations in the Mainland of China, Europe and Australia.

Previously, Walder was the Chairman and Chief Executive Officer of the Metropolitan Transportation Authority (MTA) in New York and Managing Director of Finance and Planning at Transport for London (TfL). Walder has also served as a Partner at McKinsey & Company, where he lead the firm’s global infrastructure practice and was a Lecturer in Public Policy at the Harvard Kennedy School.

Jay Walder holds a Bachelor of Science from the State University of New York at Binghamton, Harpur College, and a Master in Public Policy from the Kennedy School at Harvard University. Walder has also served as a member of the Executive Board of the International Association of Public Transport (UITP) and as a member of the Executive Committee of the American Public Transit Association.

Jay’s favorite place to ride is the Brooklyn Bridge very early in the morning or late at night.

Jean-Sébastien Bettez

Jean-Sébastien Bettez

Co-founder of 8D Technologies & CTO of Motivate

Jean-Sébastien Bettez co-founded 8D technologies and serves today as the Chief Technology Officer of Motivate. Before launching his own company, he spent several years working in the computer and software industry. Immersed in the world of computers from an early age, Jean-Sébastien has been involved in the computer and software industry for over 20 years, doing so with competence, effectiveness, determination, leadership and passion. Under his leadership, the technical teams at 8D Technologies have conceived, developed and deployed world-class solutions around the globe.

A graduate of computer management and software development at the Université du Québec à Montréal (UQAM), he began the 8D Technologies adventure in 1996. From 1996 to 2000, the company offered professional software and hardware services. Under his leadership, 8D obtained contracts with several well-renowned provincial, national and international enterprises, such as Goodyear, Nautilus Plus, the École Polytechnique de Montréal and the Mouvement des caisses Desjardins. His experience as a Unix and TCP/IP teacher and lecturer have given him the skills required to convey his passion to his employees, and to create a work environment based on cooperation, mutual aid and the development of skills and competencies.

It was after he and his sister decided to unite forces and launch a product and solution enterprise that Jean-Sébastien, as Chief Technology Officer of 8D, Project Manager, Software Architect and Developer, was responsible for the development and architecture of the first 8D technology platform.

He is also responsible for the architecture and the development of 8D ECO, the embedded unit that controls and manages Machine-to-Machine (M2M) communications and Point-of-Sale (POS) terminals and sensors in wired and wireless environments. As well, he is responsible for the technological vision and the development of innovative solutions in the parking industry and in public bike sharing.

Prior to founding 8D Technologies, Jean-Sébastien was, among other things, telecommunications advisor for other large organizations.

Isabelle Bettez

Isabelle Bettez

8D Technologies co-founder, Motivate board member and Strategic advisor to CEO on international development

Isabelle Bettez is a member of Motivate‘s Board of Directors, where she plays an important role in the company’s strategic decisions and international expansion.

With over 20 years of international experience in information technology, Isabelle was President and Chief Executive Officer of 8D Technologies between 2000 and 2017, a high-tech firm she jointly developed and owned with her brother, business partner and 8D’s Chief Technology Officer, Jean-Sébastien Bettez.

Under her leadership, the company experienced tremendous growth while perfecting their Machine-to-Machine (M2M) / Point-of-Sale (POS) technology that ranks among the world’s most advanced for wireless, real-time electronic payment. Employed primarily in large-scale commercial parking solutions and bike share systems, 8D’s technological achievement was recognized for its excellence and international value when it was awarded a number of prestigious awards.

Isabelle is an alumna of the renowned Marketing and International Management programs at École des Hautes Études Commerciales (HEC) in Montreal. She is an expert in bringing emerging technologies to market by focusing in on the most promising applications and on thriving markets as well as successfully executing strategic plans.

Determined, passionate and a perfectionist, Isabelle is respected as a successful businessperson in both the high-tech and business milieus. She currently sits on the board of administrators for the Fondation Montréal inc. (whose goal is to support entrepreneurs 18 to 35 years old) and for the École d’entrepreneurship de Beauce (EEB). She has formerly served on the boards for TechnoMontreal (Information and Communication Technology Cluster of Greater Montreal), the International Institute of Telecommunications (IIT) and the Quebec Lung Association.

Isabelle is frequently invited as a keynote speaker at numerous conferences on technology, commercialization and entrepreneurship in North America and Europe. She has also mentored as a coach-entrepreneur with the École d’Entrepreneurship de Beauce (EEB), and lends time to coach and mentor in the Croissance Québec Techno (CQT) networking program, in partnership with the MIT Entrepreneurship Center in Boston, MA, after having mentored with the Junior Chamber of Commerce of Montreal.

Her talents have garnered her numerous prizes and honors over the course of her career. Notably, Isabelle was among a select group of remarkable women celebrated by the Board of Trade of Metropolitan Montreal during its Tribute to exceptional women Gala in 2004. In 2005, she was honoured by the Canadian Advanced Technology Alliance (CATA Alliance) with the Sara Kirke Award awarded to a woman who “demonstrates the most outstanding technological innovation and corporate leadership – leadership that has significantly expanded the frontiers of Canada’s advanced technology industry.” In 2010, Isabelle was named as one of eight key female figures in the technology industry by Premières en Affaires business magazine. In 2011, Computer Dealer News, a leading Canadian IT magazine and Web site, selected Isabelle as one of 25 honorees at their first annual event honouring women in IT. She, along with business partner Jean-Sébastien, were also nominated as finalists for the 2011 Ernst &Young Entrepreneur Of The Year Awards in the category of Technology solutions. Isabelle also served on the jury for the same for Ernst & Young Entrepreneur Of The Year award in 2012, 2013 and 2014.